Success Story
Robi Tracker, a leading vehicle tracking service provided by Robi Axiata, partnered with ADN Digital and used bulk SMS marketing campaign to reach over 3,00,000 potential customers to aware about Robi Tracker.
THEIR STORY
ENSURING SAFETY & SECURITY THROUGH TECHNOLOGY
Robi Tracker is a vehicle tracking solution by Robi Axiata. Robi Tracker uses GPS technology to get a detailed reading of the vehicle location, which is then plotted and pinpointed on Google Maps. Using the SIM based GPRS technology, this information is seamlessly broadcasted to your personal computer or mobile screens. The vehicle can then be tracked through the Robi Tracker Web Portal, Mobile App or SMS. Robi Tracker is not only meant for individual vehicles, but can also be used to manage and monitor Corporate Fleets.
THEIR GOAL
BOOSTING AWARENESS & SALES INCREASE
Robi Tracker already used a variety of tactics to contact customers by themselves, but were experiencing poor returns from social media and email promotions. They wanted a cost-effective solution to generate vehicle tracking device sales quickly.
THEIR SOLUTION
REACHING POTENTIAL CUSTOMERS THROUGH INBOX
Using ADNsms’s bulk SMS marketing feature, Robi tracker created and sent 3,00,000 potential customers that could be served only through inbox delivery, each of which were targeted based on geo-location areas of Dhaka.
THEIR SUCCESS
ENSURED THE CONVERSION
The SMS contained special offers in the texts directed customers to personal interaction with more information about the Robi tracker. This made the customer feel valued and a part of an exclusive club of vehicle tracking.
- 100% target reach
- 24% increase in response
- 57% increase in order
We have been with ADN Digital for nearly a year now and we love the platform and service that we get. We have never had a problem with the system or when sending bulk text messages out. The platform is really easy to use, uploading contacts into different groups is so simple and sending a message takes about 2 minutes, if that. We love the analytics section and use it regularly to see how our campaigns have gone down and which numbers are no longer active.
Basically, we love it – thanks for a great system.Amit Chakraborty
General Manager, General Manager, IoT Sales & Operation, Robi Axiata
