Have you ever wondered why is it so difficult to develop great contents? Arguably the sheer quantity of content we generate is partly to take the blame. To solve this we have to concentrate on both quality and quantity equally. One of the ways to stand out is by focusing on quality.
Improving the quality of your content matters more than ever before. Just consider the number of distractions that your audience faces, let alone anything in the post itself that will put them off. Quality contents help your business stand out and gives it authority in our crowded marketplace.
Well, how do you make your contents better? Also, Without neglecting optimization to improve your organic search visibility?
Today, we will present 3 simplest ways to come up with better content for the sake of your businesses.
1. FOCUS ON YOUR AUDIENCE
Your reader is the reason you are creating contents. That’s why your content needs to be persuasive and entertaining enough to get your targeted audience to read and keep on readings.
A major reason why marketers struggle to produce engaging content is that they consider their own views before considering their audiences’ taste and trend while crafting a content. Let me demonstrate it, according to our survey:
- 71% of successful local brands include case studies and customer stories in their content
- Yet, only 3% delve deeper into these stories to make them relatable to their readers.
- And, only 12% prioritize publishing research and perspectives to offer actionable insights to their readers.
So instead of creating content to sell, you would be better off creating content that provides value by way of information or entertainment.
2. ADD RESEARCH TO BACK UP YOUR POINTS
Referencing research and data is a quick way to build credibility. This helps convince your audience that you know what you’re talking about. It’s always important to cite credible and reputable sources. Give reference and earn visitor.
3. AVOID JARGON ON YOUR CONTENT
High-quality contents are always easy to understand. Depending on your audience, jargon may not be the easy tone to understand. Well, some of your audience may have the advanced understanding of the subject than others, in which case you can adjust the language and subject matter to target the appropriate audience.
If you are unsure whether the language is appropriate, ask someone from the intended audience to read through the content and identify any tough stuff they don’t understand.
Also, you’d be surprised at how easy it is for typos to sneak into the most diligent writers’ work. After editing for grammar and style for fact-checking, it’s really worth doing a pass to make sure the facts, figures, and names in an article match up with what’s published in the primary source. Your credibility will thank you.
Share your favorite developing content strategies in the comment section.