When you think about 2017, one thing you can notice that there are so many companies are working on digital marketing and advertising sector. However, many products and services company are using different digital marketing tools to sell their products and services through online. As a result, they are focusing on digital advertising rather than the traditional advertising sectors. According to the recent daily reports, Digital channels are playing the much crucial role when it comes to introducing and engaging consumers with a company’s brands. The behavior of the consumers and brands are different in digital space, which is highly influenced by the emerging social platforms. So in 2018, we can see that those companies are also working on the development of digital advertising according to the current trends.
Here are the 6 digital advertising trends you can follow:
1. Social Media Sites
We can no more ignore the social media sites according to the current trends, as most of the people spent too much time on social media site. Among them, the most popular sites are Youtube, Twitter, Facebook, mail-chimp, LinkedIn, and Hootsuite. People are using mail-chimp for the advertising. Adverting on Messengers and Viber are also popular.
2. Personalization of Digital Advertising
According to the current scenario, many customers want companies will send them personalized offers according to their need, as they want to avoid virtual noise.
3. Celebrities and Vlogs
People are now following vlogger and different online pages owner. Many companies are choosing online vlogger and making advertising on online pages for their services and products. It is a common trend now to attract more customers.
4. Mobile Advertising
Companies are now using mobile marketing for the advertisement. Companies send the updates of new and the current products to their customers faster than ever.
5. Video Advertising
Many known shops are now making vlogs for their products on Facebook. Giving faster message about the product to the customer by 3 to 6 seconds ads are also a trend of digital advertising. In 2017, 85% companies found that online video advertising is more successful rather than billboard advertising.
6. Display adverting
Now in 2018, 90% of companies are now agreeing that display advertising is more successful than the billboard adverting.
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Share your favorite developing digital advertising strategy in the comment section.