One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and entrepreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them.
Gone are the days when a million-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether you’re actually investing cash or you’re bootstrapping and investing your time.
As well as offering great returns for small budgets, there are numerous marketing tools out there that can take some of the workload off of your shoulders. These tools are especially valuable for small businesses that don’t have the resources to dedicate a team to in-house marketing, or the budget to outsource the work to a marketing agency.
You can read our free ebook on must-use digital marketing tools to effectively do and analyze your digital marketing activities.